Fear and loathing by The Beer Store

Fear and loathing by The Beer Store

Jerry Agar – Toronto Sun

Faced with the tiniest bit of competition, The Beer Store is in full-tilt, spin-control, propaganda mode.

The great fear for a monopoly is not that it might lose 1% of market share, but that through that small window into the marketplace, customers might see something better, even desirable.

For example, that more convenience and higher quality at cheaper prices might be possible.

The first move came from the Ontario Liberals when they recently announced a plan to set up LCBO “Express” kiosks in up to 10 major grocery stores as a pilot project.

They will operate on LCBO hours, not the hours of the store they’re in, so alcohol sales will be slightly more convenient for the few people who live near one of those few stores.

But even “slightly” more convenience for a few consumers is major competition to The Beer Store because of what they worry it could lead to.

So they unleashed world curling champion and Beer Store manager Glenn Howard in a TV ad to warn unsuspecting Ontarians, “I think we all have a responsibility to look out for Ontario’s kids and to protect our communities. It’s just the right thing to do.”

The implication, not subtle, is that if in time we open the door on beer sales at convenience stores, our kids will be in danger.

In other words, the very people the government depends on to sell lottery tickets, cigarettes and other age-restricted products, will suddenly go rogue and sell whiskey to eight-year-olds, if we let them sell beer, wine or spirits.

It’s insulting to any thinking person’s intelligence.

It’s estimated the foreign-owned corporations that own The Beer Store make up to $1 billion a year in Ontario through its operation.

Read the full story here: http://www.torontosun.com/2014/04/16/fear-and-loathing-by-the-beer-store